Why is this important?

Web is a dynamic environment, just like in the world around us - things need attention to keep working as intended, to add value to you life. Consider a door bell at your home or office, that works perfectly after installation but once time passes it can just stop working, causing lost party or even a client if that's your business. This is a natural process, called entropy. For web sites and services we call it "tech entropy".

Common cases

Visitor-to-client conversion broken

This is a critical functionality issue, leads to people simply passing by due to non-working or ineffective process to either sign up for services, apply to jobs, sign up for newsletter. Consider that a client arrived to your office but the door bell is damaged, or phone line simply drops calls.

Technical flaws

Sites might get expired SSL certificate, leading to hard browser error and lost visitors. Or external script can cause dramatic slow down of the whole site. Or due to changes of the content some visitors might land at 404 pages. Consider that's a client who arrived ro the wrong address.

Confusion or partial loss of functionality

Mobile visits are now in average 60% vs 40% of desktop visitors and not all web sites perform descently, like menu is lost or huge popup windows that you simply can't close. Consider client is in your office but you can't hear her or him due to music in your headphones.

Our services

Natural performance decay

Entropy, is the fundamental reason and is a general sense, refers to a measure of disorder or randomness in a system. It grows over time without external energy inflow.

In the context of technology, the term "tech entropy" used metaphorically to describe situations where a technological ecosystem or software architecture becomes more unstable, exhibits a lack of order and structure, mainly due to external changes like new libraries or browsers released, SSL certificate expiration, search engines recommendations evolve etc.

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